The Diligent Marketing Efforts of the AARP

I've scratched my head when the AARP first contacted me (Who Told The AARP About My Birthday?) and then ranted a bit more a week later (AARP Revisited). 

The AARP has now sent me three temporary membership cards and increasingly enticing offers to join.  As I recall, the last one was five years for about 50 bucks.  I was tempted, given that I would then be able to receive AARP discounts and what not.  But before I plunked down my hard-earned cash, I opted to check out their magazine and newsletter. Unfortunately, they depressed me.  The articles were for — well, old people.  Reading them made me feel decrepit.  I'm not old, merely middle-aged.  And even then I don't always act like it.

I thought about joining and simply pitching their periodicals, but that would make me feel guilty — both for not reading them and for needlessly contributing to landfill waste.  So, I am still not a card-carrying member of the AARP.  Maybe when I grow up I will change my mind.  Besides, if I join, then I'll have one less thing to blog about.

Regardless, they have now set their sights on my bride.  Even though she is more than a year shy of meeting their age requirements I guess it is a case of "guilt by association" — or more correctly "guilt by marriage."  Sorry, dear.

In the past, an anonymous commenter from the AARP (I'm calling him or her "Terry") has provided feedback on these musings.  I hope "Terry" will post a comment this time.  Or perhaps AARP considers me a lost cause.

 

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Comments

  • 7/3/2008 9:52 AM bonmarhar wrote:
    Peter, I believe that AARP has separate publications of either the bulletin or the magazine or both aimed to "you kids" and one for us more mature people. So the issues you have read which I have passed on are of course aimed toward the older people.
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